Drive and hands-on

The Finch team shares a passion for discovering new products that make a significant difference in people’s lives. For over 16 years, this has been put into practice by the both of us through working with different kinds of organizations: from large multinational to successfully setting up a startup. We have mainly developed our experience in innovation strategy, idea and concept generation, and new product development. We have a strong drive to share our knowledge and experience in order to help even more companies realize significant and meaningful innovations.

Carla is an energetic and determined person. She proved in various positions to be able to generate, develop and launch innovative products and marketing concepts. For 8 years within Philips she was responsible for product development and marketing strategy, within a variety of national and international New Business departments.


As a co-founder, she launched her own start-up: In over ten years, this unique web shop selling personalized products developed into a successful and mature business. Carla has a master’s degree (MSc) in Industrial Design Engineering (Delft University of Technology).


With starting Finch Innovation, Carla has a clear, new ambition: to bring her product innovation know-how and experience to other companies. Her passion is to solve a problem in a creative way and transform this into a realistic, structured approach. With her enthusiasm and passion, she gets people around the table heading for the same direction.

Carla Siebinga

For over 16 years, Marijn has led international innovation projects in multinationals like Philips, FrieslandCampina, Kodak and Delta Lloyd. Her last project at FrieslandCampina was the development and introduction of a game-changing innovation: Lattiz®.
Lattiz® is a revolutionary milk frothing solution for Horeca that delivers consistent barista-quality frothed milk at the push of a button and that requires no cleaning.

Marijn has a master’s degree (MSc) in Business Economics (Erasmus University Rotterdam). With her experience in leading complex innovation projects from beginning to end, she helps organizations to accelerate and realize relevant innovations.


She has a strong drive and delivers qualitative content. She is persistent in solving problems and loves to look for creative solutions. Marijn is result driven, quick, accurate and a team player. Her creativity and entrepreneurship combined with her enthusiasm make that she really gets things done.

Marijn Rings-Wijma

Experiences and projects